Affiliate marketing by definition is a performance based business in which revenue is generated by independent marketers called affiliates who earn a fixed commission paid only when sales are made, leads are confirmed, or any qualified action takes place. This idea is based on revenue sharing - read more about it: Affiliate Marketing for Dummies: 5 Tips to Help You Start From Scratch.
Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date, or suggest strategies no longer endorsed or permitted by advertisers.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.