An additional note that must be made at this phase is: do keep in mind the LTV or the life-time value of your customer here. In certain scenarios (e.g.: subscription-oriented affiliate programs) it makes sense paying significantly higher commissions on the customer’s initial payment to the company when the latter knows that they will make much more (from the same customer) on future payments. More about it later in this text.
Under most affiliate marketing arrangements, advertisers only pay for converted leads. There is basically no way they can lose money or get a negative ROI with this marketing method. Each new sale generated may have a thin margin after the affiliate payment is made, but it’s possible to structure in such a way that eliminates the possibility of a loss.
LinkConnector imposes a very rigorous and lengthy screening process, so you’ll need to prove that you have a high-quality website and established audience before being accepted. Despite its somewhat schizophrenic approach, LinkConnector does have some very happy long-term affiliates. And their “naked links” allow for direct connection to the merchant website without having to be rerouted via LinkConnector, which will give your website an SEO boost.
What the chart above doesn’t show is the role of the affiliate marketing network (e.g., Commission Junction or LinkShare). From the publisher’s point of view, the affiliate network is involved very early on in the process, generally supplying the ad creative and affiliate links used to refer traffic. They’re also involved at the last (and most important) step in the process: a portion of the commission earned by the affiliate goes to the network who matches them up with merchants and handles the various administrative functions.

2. Product categories with varying margins. If you have many products, your margins on each one will likely vary. Electronics might have a tight margin, while home decor may have more leeway. If you are looking to establish a flat commission structure — i.e., a set revenue-share percentage, no matter what item the affiliate sells — then evaluate what your product mix is. What percentage of your sales are low margin? What percentage are high margin? From here, develop a blended commission rate that will be profitable for both you and your affiliate.
For 17 years, we’ve partnered with digital marketers like you to sell our products to over 200 million customers around the globe. Our digital marketers stick with our Affiliate Network because of our ever-expanding catalog of quality digital products and unsurpassed reputation for reliability – we pay commissions on time, every time so you never have to worry about when you will get paid.
Many merchants will still give credit for this sale to the affiliate, even though the visitor came directly to the site and not through an affiliate link when they completed their purchase. This is a fair solution in many cases, since many customers take time to make a decision and commit to a purchase. In the scenario above, the affiliate still provided a valuable service to the merchant–getting the customer to their site–and deserves to be compensated for that.
JVZoo works exclusively with digital products, primarily e-commerce, online courses, and internet marketing offers. Because there are no limits placed on the number of links, buy buttons, or calls to action on a website, JVZoo can sometimes be somewhat low quality both in terms of offers as well as products. Nonetheless, it has proven itself to be a fierce competitor to companies like ClickBank.
If the above locations do not yield information pertaining to affiliates, it may be the case that there exists a non-public affiliate program. Utilizing one of the common website correlation methods may provide clues about the affiliate network. The most definitive method for finding this information is to contact the website owner directly if a contact method can be located.
Ads that say or imply anything about fiber content must disclose the generic fiber names (as assigned by the FTC) in order of predominance by weight. This requirement applies to all ads, whether or not they solicit direct sales. It is not necessary to state the percentage of each fiber, but fibers present in an amount less than 5 percent should be listed as "other fiber(s)." (There is an exception to the 5 percent requirement for fibers that have a functional significance even in an amount less than 5 percent.)
The success of an affiliate marketing strategy depends on how many referrals you’re able to send to merchant sites and how well these referrals convert (hence the bolding of these factors above). The more relevant and appealing the offers you highlight on your site, the higher both your click and conversion rates will likely be. If you’re running a travel blog, you probably don’t want to be featuring affiliate offers for baby products; replacing them with affiliate links to cruise packages would probably result in a higher referral rate.
For me I would choose a program with Recurring commission. You can build a real passive income. Its the best way to go! One suggestion is contact companies who sell services and ask if you can sell their service for them. Sometimes popular affiliate programs like these have just way too many people trying to sell their service. I personally went to sitecare.ca and asked them if I could sell their service and I couldn’t be happier! So find a service you believe in and go for it!
It’s great to see performance marketers thinking about the affiliate channel in relation to budget because the same budget challenges apply in all channels. As an affiliate, I used to get angry every time I got an email telling me an affiliate commission was reduced. Nobody likes being told they are getting less per sale, but I started asking why. Often the answers were incredibly fair. The reality is, there are plenty of valid reasons an affiliate commission isn’t a static number.

As with many aspects of Web monetization, the exact strategies will vary from site to site. There’s no universally superior affiliate marketing offer or merchant. There are, however, some general guidelines on factors to consider when evaluating potential affiliate marketing offers. We’ll dive into several of these below. We’re using screenshots from ShareASale throughout this article to illustrate the process, but the tasks and terms will be generally similar across the major affiliate marketing networks.

2. Product categories with varying margins. If you have many products, your margins on each one will likely vary. Electronics might have a tight margin, while home decor may have more leeway. If you are looking to establish a flat commission structure — i.e., a set revenue-share percentage, no matter what item the affiliate sells — then evaluate what your product mix is. What percentage of your sales are low margin? What percentage are high margin? From here, develop a blended commission rate that will be profitable for both you and your affiliate.
Another one of the highest paying and most popular dating affiliate programs is eHarmony, which is based on the actual earnings that can be made from each referred sale. Up to $188 can be made from a single sale. In general, the members at eHarmony are typically looking to find serious long term relationships, so many of them are willing to pay extra to find similar people.

A relative newcomer to the affiliate space, MaxBounty was founded in 2004 in Ottawa, Canada. MaxBounty claims to be the only affiliate network built specifically for affiliates. MaxBounty is exclusively a CPA (Cost Per Action/Acquisition) company that doesn’t deal with ad banners or the like, just customer links that the publisher (blogger) chooses where to place on their website.
There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand.[25] It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
If you actually use the product and get results with it, then sharing a case study or your personal experience can be one of the most effective ways of selling those products to your audience. As you build a more responsive list of email subscribers and buyers and your reputation, merchants may offer you “free” samples of e-books or other products.
Hi Jamie, awesome content that is very helpful esp with the resources, links and the rich discussions. Want to start e-commerce and blog for money…selling others products, want to go full on with this, tired of the daily routine crunch working for others. I live in a developing country (PNG) that has high internet costs (work still in progress with getting rates down…) so will see how I go with your posts. Any advise? Don’t have a website yet, have to build one I guess….
Many networks provide metrics on the earnings of other affiliates with certain offers. The standard metric is EPC, or earnings per click. This unit is generally presented as the total earnings for every 100 clicks received. An EPC of $97 means that for every 100 clicks on an affiliate link to that merchant, affiliates are generating $97 in revenue.
(f) are directed toward children or knowingly collect, use, or disclose personal information from children under 13 years of age or other applicable age threshold (as defined by applicable laws and regulations); or violate any applicable laws, ordinances, rules, regulations, orders, licenses, permits, guidelines, codes of practice, industry standards, self-regulatory rules, judgments, decisions, or other requirements of any applicable governmental authority related to child protection (for example, if applicable, the Children’s Online Privacy Protection Act (15 U.S.C. §§ 6501-6506) or any regulations promulgated thereunder or the Children’s Online Protection Act);
Affiliate marketing has become a massive online industry over the past several years, emerging as both an effective way for marketers to sell their products and services and for publishers to monetize their audiences. Despite the popularity of affiliate marketing, many publishers still aren’t aware of exactly what affiliate marketing is or how it works. In some cases, these publishers are gatekeepers to an audience that could be very effectively monetized through affiliate marketing, meaning that they’re passing up an attractive revenue stream.
Hi, Jamie! Very good list. I needed something like this for 2018 so that I know what to target in the future blogs I create. As for now, I’m comfortable using SiteGround affiliate network and it’s pretty good actually. Their hosting service is pretty much the best considered its price. I’ve tried others but SiteGround stands out. I’ll also try new affiliate networks, something from the list you have just provided. I think Amazon is too saturated at the moment, and I need a better network. 2018 will be interesting indeed.
Best Forex Partners (BFP) was established in 2011 by a group of international financiers and global online marketing professionals who saw a need to change the nature of affiliate marketing for the better.  In a few short years they combined their over 60 years of combined financial and marketing experience to create a new way to affiliate market and have never looked back!
1. New vs. existing customers. New customers traditionally have higher lifetime value than existing ones. This is because every new customer grows your customer base. And once you own the customers, you pay less to convert them on future purchases. Customers who have purchased from you already know your product, value your service, and presumably trust you. It costs more to acquire a new customer because you have to build that credibility and trust.

By quite a large margin Amazon has the largest affiliate marketing program out there, with products from more than 1.5 million sellers. Amazon has the most easy-to-use technology of all the affiliate programs I will be reviewing today. Beginners to affiliate marketing with even the most limited technical expertise will have no problems in getting up and running with the Amazon associates program, while more experienced marketers can create custom tools and websites with the APIs and advanced implementations available to them. The great thing about Amazon is that anything from kids toys to laptops can generate sales if they are purchased through any Amazon affiliate link.
In some cases, the purchaser arrives at a page where the affiliate cookie gets set, then leaves and makes a purchase via the PPC channel sometime before the affiliate cookie expires. Other times, the purchaser may click a PPC link, fail to make a purchase, but later purchase via an affiliate link. In both scenarios, the affiliate marketing channel played a part in the sale, but the role was different.
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More
(d) Indemnification. WE WILL HAVE NO LIABILITY FOR ANY MATTER DIRECTLY OR INDIRECTLY RELATING TO THE CREATION, MAINTENANCE, OR OPERATION OF THE INFLUENCER PAGE, AND YOU AGREE TO DEFEND, INDEMNIFY, AND HOLD US, OUR AFFILIATES AND LICENSORS, AND OUR AND THEIR RESPECTIVE EMPLOYEES, OFFICERS, DIRECTORS, AND REPRESENTATIVES, HARMLESS FROM AND AGAINST ALL CLAIMS, DAMAGES, LOSSES, LIABILITIES, COSTS, AND EXPENSES (INCLUDING ATTORNEYS’ FEES) RELATING TO ANY CONTENT WITHIN THE INFLUENCER PAGE PROVIDED BY YOU.
It also leaves you room to offer higher commissions in the form of bonuses or contests. (ie: For the month of December, we're offering a $100 bonus to all affiliates who reach $1000 in commissions.) That way you're not stuck offering a high commission all the time – but it's something you can offer as a bonus to really get your affiliate's attention and ramp up sales during certain times of the year.
(g) You will not offer any person or entity any consideration, reward, or incentive (including any money, rebate, discount, points, donation to charity or other organization, or other benefit) for using Special Links. For example, you cannot implement any “rewards” or loyalty program that incentivizes persons or entities to visit an Amazon Site via your Special Links.

Answering these four questions will funnel down to the rates that work best for your business, at least to start. It’s good practice to evaluate your rates at least quarterly to make sure that they’re not only still competitive, but make fiscal sense for your bottom line. Additionally, having these four answers will help you if you find yourself negotiating new rates with your affiliates.
The Negative Option Rule applies to sellers of subscription plans who ship merchandise like books or compact discs to consumers who have agreed in advance to become subscribers. The Rule requires ads to clearly and conspicuously disclose material information about the terms of the plan. Further, once consumers agree to enroll, the company must notify them before shipping to allow them to decline the merchandise. Even if an automatic shipment or continuity program doesn't fall within the specifics of the Rule, companies should be careful to clearly disclose the terms and conditions of the plan before billing consumers or charging their credit cards. 

For sites looking to monetize their existing traffic through affiliate marketing, a major determinant of success is picking the right offers to run. The difference in earnings from a bad offer and a good one can be enormous. Unfortunately, finding the “right” offer isn’t exactly easy; if you’re using an affiliate marketing network such as Commission Junction (now part of Conversant), SharesASale, or LinkShare, you will have literally thousands of affiliate offers available to you.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales. 
You can make really good commissions from the eBay partner but it depends on the products which you decide to promote. Interestingly the commission levels vary according to where you are in the world not just on the products you decide to promote. One of the great reasons to sign up is that you can earn DOUBLE commissions in your first three months. They offer free to use link generators, ad creatives and widgets for you to promote different eBay items. eBay has over 162 Million active buyers which means there is a great potential to convert your traffic.
4) Promotions & Discounts – Don't forget to consider your current and future promotions into your equation when determining your affiliate commission rate. Otherwise you'll quickly discount and commission yourself out of business. Do you offer first time customers 10% off their first purchase for signing up to your newsletter? Do you run weekly buy one get one deals? Do you often have flash sales? Think about your history of promotions and also what you'd like to do in the future so that you can afford to offer an affiliate commission on sale items or in conjunction with your other promotions.
In the beginning, the operating expenses of the affiliate business are almost non-existent, comparing to other industries. You work online so that you can do it from your home well enough and then you only have the basic electricity and ISP subscription costs to cover. Optionally, there are additional expenses related to setting up a domain, web hosting operator and also some minor costs about designing layout, etc. - Provided that you decide to establish your affiliate marketing website.

Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.[19]
*Yes: As you may have guessed, the link above is my two-tier affiliate link. There are a few of these links on this site to pay me a small commission and allow me to keep this site free instead of a monthly membership site. Using my two-tier affiliate link will not affect the amount of commission paid to you with this or any other program. My commissions are paid out of the vendor’s cut, not yours.
The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns "Quantitatively" or "Qualitatively". Quantitative metrics may include "Sales Volume" and "Revenue Increase/Decrease". While qualitative metrics may include the enhanced "Brand awareness, image and health" as well as the "relationship with the customers".
You can make really good commissions from the eBay partner but it depends on the products which you decide to promote. Interestingly the commission levels vary according to where you are in the world not just on the products you decide to promote. One of the great reasons to sign up is that you can earn DOUBLE commissions in your first three months. They offer free to use link generators, ad creatives and widgets for you to promote different eBay items. eBay has over 162 Million active buyers which means there is a great potential to convert your traffic.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
×