(a) For purposes of the Local Associates Program, “your Site”, as referenced in the Associates Program Operating Agreement, includes the Local Associates Facilities and any other location where you market Products to Amazon customers. For avoidance of doubt, if you use any Site (as defined in the Associates Program Operating Agreement) or other online presence to market Products to Amazon customers, that Site will be subject to all provisions of the Associates Program Operating Agreement as “your Site.”
The Textile and Wool Acts require you to disclose country of origin information in catalogs and other mail order advertising and in Internet ads that sell textile and wool products. The description of each advertised item must include a statement that it was made in the U.S.A., imported or both. A general statement in your ads that all products are either made in the U.S.A. or imported is not adequate.
An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
Many merchants will still give credit for this sale to the affiliate, even though the visitor came directly to the site and not through an affiliate link when they completed their purchase. This is a fair solution in many cases, since many customers take time to make a decision and commit to a purchase. In the scenario above, the affiliate still provided a valuable service to the merchant–getting the customer to their site–and deserves to be compensated for that.
FriendFinder is an adult-friendly network of dating websites that has a terrific affiliate marketing program, both in terms of customer service and commission rates. Because they rely heavily on affiliates to recruit new members, they treat their affiliates like true business partners. They have a solid reputation for payment and security, and have frequent special offers. Checking into your affiliate account at FriendFinder is always a fun experience, and often a profitable one.
888.com is a premium gaming destination and a well established name in the casino and poker circuit. Its site offers numerous sub-brands including 888sport, 888ladies, 888bingo, 888casino and 888poker, as well as ReefClub Casino. The 888 family of companies attract millions of players, and the company provides affiliates with frequent promotions to keep players interested.
Retaining customers and managing customer service related issues gets problematic at times. Fortunately, as an affiliate, you don’t need to bother about that. All you care about is your commission, so anytime you get a post-sale query, you just pass such requests on to the merchant’s customer service team and wash your hands clean of the entire matter.
To summarise, flexibility and an understanding of the motivations for different affiliate types is the key factor in setting an intelligent commission structure for any affiliate programme. A full appreciation of the finer details should ultimately result in greater engagement with affiliates and crucially an increase in branding, sales and revenue.
To protect themselves, catalog marketers should ask for material to back up claims rather than repeat what the manufacturer says about the product. If the manufacturer doesn't come forward with proof or turns over proof that looks questionable, the catalog marketer should see a yellow "caution light" and proceed appropriately, especially when it comes to extravagant performance claims, health or weight loss promises, or earnings guarantees. In writing ad copy, catalogers should stick to claims that can be supported. Most important, catalog marketers should trust their instincts when a product sounds too good to be true.
Write e-books. Price Waterhouse Cooper predicts that revenue from e-book sales in the United States will grow from $2.31 billion in 2011 to $8.69 billion in 2018. That’s an increase of 276 percent. Since the popularity of e-books is increasing so significantly, consider using this type of media to connect with your customers. Content marketers create self-published titles on platforms like Amazon Kindle Direct Publishing and make them available for free. E-books can help you generate sales leads, educate customers about you and your products, build your brand and offer valuable information to your target audience.
However, if you are selling a niche product (with a smaller market potential – for example: commemorative and collectable plates) you may need to offer a higher commission rate to entice affiliates to join the program. You’ll have fewer affiliates but they will be highly motivated. This can result in more sales for your and ultimately more revenue.
Comply with laws regulating SPAM. Familiarize yourself with the Federal Trade Commission’s (FTC’s) CAN-SPAM Act. This act specifies requirements for commercial emails, gives customers the option to opt out of receiving emails from you and imposes tough penalties for violations. It applies to all commercial email, including bulk email, individual commercial messages, business-to-business (B2B) commercial messages and emails sent to consumers.
Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.