Ensuring that citizens and businesses can take full advantage of the opportunities digitalisation can offer. This includes equipping people with the right digital skills. In doing so, the EU brings together Member States, companies, social partners, non-profit organisations and education providers through the "Digital Skills and Jobs Coalition" to tackle this together.
Affiliate marketing has become a massive online industry over the past several years, emerging as both an effective way for marketers to sell their products and services and for publishers to monetize their audiences. Despite the popularity of affiliate marketing, many publishers still aren’t aware of exactly what affiliate marketing is or how it works. In some cases, these publishers are gatekeepers to an audience that could be very effectively monetized through affiliate marketing, meaning that they’re passing up an attractive revenue stream.
With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing.

So, the maximum of what you can pay out in commission to the rep that brought in this new client, and break even, is $240. Of course, you’d never pay this much. Almost all merchants pay a commission that’s based on a percentage of the sale, not the LTV. But knowing your ceiling is the first step in calculating the payouts you can afford to set with your affiliate partners.
You will earn the Special Program Fee Rates described in this Section 4(b) in connection with “Trade-In Events” which occur when (1) a customer clicks through a Special Link on your Site to an Amazon Site and (2) during the resulting Session the customer adds a product to his or her trade-in shopping cart and then submits a trade-in request that Amazon accepts.
Established in 1997, FOREX CLUB (the company) is the brand name for a group of companies that provides clients from over 120 countries with platforms and services for trading forex, CFDs and other online trading and educational products. We offer every client effective tools in training, analytics and education, as well as personal support where they want it. FOREX CLUB has over 650 employees worldwide.  In 2011 alone, over 45,000 traders chose to learn forex trading with us.  FOREX CLUB was one of the industry’s first to offer zero spread trading and commission refunds on all unprofitable trades.
8Binary offers any level trader the opportunity to use market leading trading platforms to manage risk and maximize profits. With a truly global reach and renowned customer service, 8Binary is a secure and safe way to trade Binary Options. Committed to offering all of its clients the safest and most user-friendly experience, 8Binary is the trusted name in the market. Whether you are a beginner, retail investor or a professional trading entity, 8Binary guarantees the best user experience possible.

Hi Jamie, awesome content that is very helpful esp with the resources, links and the rich discussions. Want to start e-commerce and blog for money…selling others products, want to go full on with this, tired of the daily routine crunch working for others. I live in a developing country (PNG) that has high internet costs (work still in progress with getting rates down…) so will see how I go with your posts. Any advise? Don’t have a website yet, have to build one I guess….

(d) Indemnification. WE WILL HAVE NO LIABILITY FOR ANY MATTER DIRECTLY OR INDIRECTLY RELATING TO THE CREATION, MAINTENANCE, OR OPERATION OF THE INFLUENCER PAGE, AND YOU AGREE TO DEFEND, INDEMNIFY, AND HOLD US, OUR AFFILIATES AND LICENSORS, AND OUR AND THEIR RESPECTIVE EMPLOYEES, OFFICERS, DIRECTORS, AND REPRESENTATIVES, HARMLESS FROM AND AGAINST ALL CLAIMS, DAMAGES, LOSSES, LIABILITIES, COSTS, AND EXPENSES (INCLUDING ATTORNEYS’ FEES) RELATING TO ANY CONTENT WITHIN THE INFLUENCER PAGE PROVIDED BY YOU.
In order to engage customers, retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.[21] Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one.[5] The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.[22]
Another industry that has seen better commissions recently is the “making money” vertical. Along the same lines of Forex trading platforms, products or programs that help people earn money at home are also giving out average (or better than average!) affiliate commission rates. Products such as website hosting, WordPress themes and plugins, marketing products and other related items are all offering great commission rates.
Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives.[25] Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.

Merchants receiving a large percentage of their revenue from the affiliate channel can become reliant on their affiliate partners. This can lead to affiliate marketers leveraging their important status to receive higher commissions and better deals with their advertisers. Whether it’s CPA, CPL, or CPC commission structures, there are a lot of high paying affiliate programs and affiliate marketers are in the driver’s seat.
1) Gross Profit Margin – This is the first place I start. Clearly you can't offer 50% commissions on items that you only have a 20% profit margin or you'd be out of business fast (and probably in debt). So start by determining your minimum, median, and average gross profit margins on items in your store. You may also want to determine these numbers separately for each category or product type since it's possible to offer different commission rates for each product category, depending on how complex you'd like to make your program. In my experience, the simpler the better when it comes to commission structure, but technically anything's possible.

8Binary offers any level trader the opportunity to use market leading trading platforms to manage risk and maximize profits. With a truly global reach and renowned customer service, 8Binary is a secure and safe way to trade Binary Options. Committed to offering all of its clients the safest and most user-friendly experience, 8Binary is the trusted name in the market. Whether you are a beginner, retail investor or a professional trading entity, 8Binary guarantees the best user experience possible.
Comply with laws regulating SPAM. Familiarize yourself with the Federal Trade Commission’s (FTC’s) CAN-SPAM Act. This act specifies requirements for commercial emails, gives customers the option to opt out of receiving emails from you and imposes tough penalties for violations. It applies to all commercial email, including bulk email, individual commercial messages, business-to-business (B2B) commercial messages and emails sent to consumers.[23]

These Associates Program policies (“Program Policies”) are incorporated by reference in the Associates Program Operating Agreement, and capitalized terms used in these Program Policies and not otherwise defined here will have the definitions provided in the Agreement. The rights and obligations of the parties under Sections 3 and 6 of the Associates Program Participation Requirements, Section 3 of the Associates Program IP License and Section 4(d) and 5 of the Associates Program Local Associates Policy will survive the termination of the Agreement. For the avoidance of doubt and without limitation for purposes of Section 6(a) of the Agreement, any violation of the Associates Program Participation Requirements, the Associates Program IP License, Section 1 of the Amazon Influencer Program Policy or Section 3 of the Associates Program Local Associates Policy will be deemed a material breach of the Agreement.


A relative newcomer to the affiliate space, MaxBounty was founded in 2004 in Ottawa, Canada. MaxBounty claims to be the only affiliate network built specifically for affiliates. MaxBounty is exclusively a CPA (Cost Per Action/Acquisition) company that doesn’t deal with ad banners or the like, just customer links that the publisher (blogger) chooses where to place on their website.

Connections between an endorser and the company that are unclear or unexpected to a customer also must be disclosed, whether they have to do with a financial arrangement for a favorable endorsement, a position with the company, or stock ownership. Expert endorsements must be based on appropriate tests or evaluations performed by people that have mastered the subject matter.


Affilorama was founded in 2006 by prominent affiliate marketer, Mark Ling. Mark drew on his 8 years experience as an affiliate, product owner, and affiliate program manager to create Affilorama’s first step-by-step video lessons. Since launch, Affilorama has grown to a membership of over 150,000 people worldwide, and now offers free introductory video lessons as well as a range of comprehensive training and tool packages.
Are these completely accurate to what you’ll eventually settle on? Unlikely, since these categories are very broad, there are no insights into how large or small the companies in this aggregate are, and even a single percentage can make or break your personal model. But even a general sense of these averages can help you narrow down to your base commission rates.
Leadpages is the topmost tool for internet marketers. As a tool, they let anyone create a landing page within minutes & add it on their platform including WordPress, Drupal & all the popular platforms you can think of. I have been using them for almost a year & I must say it’s a great investment for an end user. At the same time, they offer an affiliate program which lets you earn a lifetime commission of 30%.
Convertkit is the top email marketing tool choice among bloggers and creators. It offers 30% lifetime commission and offers payment via PayPal. The automation and segmentation feature of Convertkit makes it an outstanding tool and that’s why I also use it here on ShoutMeLoud, The affiliate team is also very active and they keep running new promos that help you scaleup your affiliate game.
A challenge with a lead-based commission structure is fraud prevention. If the form is easy to complete and the payout high enough, a dishonest affiliate can determine ways to auto-fill that form and collect commission on bogus leads. To prevent this, you would need a dedicated affiliate manager to police the quality of inbound leads. Warning signs include multiple leads originating from the same IP address, or patterns in data entry such as spelling variations on a single name — such as “Jonathan Smith,” “Jon Smith,” and “J. E. Smith.” When you detect fraud, boot the affiliate from the program immediately, and inform the network. And don’t forget to reverse any recorded leads associated with the bad affiliate.
The Amazon Associates “Influencer Program” is a country specific program that is available in select countries. You may earn fees by acting as a social media presence facilitating customer purchases as part of the Influencer Program in connection with your participation in the Associates Program. In order to participate in the Influencer Program, an eligible Associate (“Influencer”) must meet Amazon qualitative and quantitative thresholds, complete the registration process, and comply with the applicable provisions of the Agreement, including this Influencer Program Policy.
You must use both a unique public key/private key pair (each key pair, an “Account Identifier”) and an Associates tag parameter (which can be either the Associate ID issued to you under the Amazon Associates Program or a related Associates Program tracking ID) to identify your account and make calls to PA API. You may obtain your Account Identifiers through PA API account creation process.

(e) disclosing on your Site accurately and adequately, either through a privacy policy or otherwise, how you collect, use, store, and disclose data collected from visitors, including, where applicable, that third parties (including us and other advertisers) may serve content and advertisements, collect information directly from visitors, and place or recognize cookies on visitors’ browsers, and providing information on the visitor’s choices with respect to opting-out from online advertising where required by applicable law, and
I would personally agree with linkshare.com as a great affiliate marketing platform to join as a publisher. Here’s why. Back in 2005 when I knew nothing about affiliate marketing and was using blogger.com as a free blogging platform without any experience whatsoever and joining Walmart.com as my first official affiliate program, I was able to insert Walmart affiliate in its in my blogger blog and earn a $72 commission. I was onto affiliate marketing for life from there.
SkimLinks works very similarly to VigLinks in that it is designed for bloggers who don’t want to do a lot of hands-on work to participate in an affiliate program. SkimLinks also works much like VigLinks in that it uses a plugin or script to create dynamic links in your content to send visitors to higher paying offers from merchants. SkimLinks claims to work with over 24,000 merchants/advertisers.

Promote services. Think of the services you use and that your readers are likely to use. For example, a parenting blogger could promote child care or tutoring services. With services, you are likely to earn repeat commissions as visitors to your blog may purchase from the service on a recurring basis. Typical commissions for service affiliate programs range from 15 percent to 30 percent. Some service affiliate programs may pay even higher commissions, depending on what the service is.[35]


Hey. Yes you can use just one website to promote multiple affiliate programs, but I’d say that your website should focus on just one niche. So you mention, SellHealth, that would lead me to believe your site is about health and fitness. I would then advise you to stick to that niche rather than promoting unrelated products like dog leashes and fashion accessories.
Affiliate marketing allows you to make money online, even if you don’t have a blog, website, or any products of your own. Following a few simple steps can get you up and running within hours and earning your first commissions right away. Affiliate marketing really is one of the fastest and easiest ways to make money online and should be a part of every online business owner's portfolio.
The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company.[67] The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.[68]

In June 1998, the FTC issued Online Privacy: A Report to Congress. The Report noted that while over 85 percent of all websites collected personal information from consumers, only 14 percent of the sites in the FTC's random sample of commercial websites provided any notice to consumers of the personal information they collect or how they use it. In May 2000, the FTC issued a follow-up report, Privacy Online: Fair Information Practices in the Electronic Marketplace. While the 2000 survey showed significant improvement in the percent of websites that post at least some privacy disclosures, only 20 percent of the random sample sites were found to have implemented four fair information practices: notice, choice, access and security. Even when the survey looked at the percentage of sites implementing the two critical practices of notice and choice, only 41 percent of the random sample provided such privacy disclosures. You can access the FTC's privacy report at www.ftc.gov.
There are many affiliate programs which pay you recurring income & this is one segment which helps you earn money on autopilot. You will keep making money as long as your referred users stay with the company. Of course, quality of the products plays a major role as nobody would stick to a product or a brand which is not of high quality. Probably this is why companies who have trust in their product offers recurring commission.
The hardest aspect of an affiliate marketing offer to evaluate may also be the most important. Your ability to drive traffic to merchant sites via affiliate links is one of the primary revenue drivers, and it depends in large part on the tools you’re given. These tools are the advertisements merchants have available for affiliates to use on their site. The better the ads are, this more clicks they will get.
The FTC Act prohibits unfair or deceptive advertising in any medium. That is, advertising must tell the truth and not mislead consumers. A claim can be misleading if relevant information is left out or if the claim implies something that's not true. For example, a lease advertisement for an automobile that promotes "$0 Down" may be misleading if significant and undisclosed charges are due at lease signing.
As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.
When I was a child, my school would have fundraisers that involved us going door-to-door to sell magazine subscriptions (magazines were glossy, soft-cover publications that would be mailed to a subscriber’s house on a weekly or monthly basis). I didn’t realize it at the time, but I was right in the middle of an affiliate marketing scheme. The magazine companies had products they wanted to sell. Schools had the ability to sell these products. And for every subscription sold, the magazine companies gave a slice of the proceeds to the school. (In this example, there’s actually a secondary later of affiliate marketing; the schools effectively outsource the actual selling to the students, in exchange for prizes that come with meeting certain sales figures.)

A sound product strategy is a must for new affiliate marketers. Ideally, you should choose a niche that you can make money online with and has a lot of product vendors. This will give you a wide selection of products to offer your online community. However, limit yourself to two or three products at a time, so that you become the expert others turn to and trust when reaching for their wallet.
Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[59]
Advertisements promoting credit repair, promising loans for a fee in advance, or touting investment opportunities may trigger application of the FTC's Telemarketing Sales Rule if the ad allows consumers to order goods or services by telephone. In general, this Rule does not apply to general media advertisements. If you're advertising credit repair, advance fee loans, or investment opportunities, or offering to recover money paid in previous telemarketing transactions, however, the Rule likely applies to you. Among other things, the Rule requires that certain disclosures be made before a customer pays for the goods or services. The Rule also prohibits material misrepresentations.
LinkConnector is something of a mixed bag, so it’s probably best for experienced affiliates who have become disillusioned with other networks and are looking to expand. LinkConnector’s bizarre mix of high-quality products and a low-quality dashboard make it hard to truly assess its viability, but their exclusive deals with some vendors can make it a true home run for publishers working in certain niches.
Does affiliate marketing still work, as Google doesn’t allow affiliate links or the promotion of affiliate links. So I can’t create an ad directing to an affiliate link, and I can’t create a landing page (and promoting the landing page), with a single purpose of sending users to the affiliate link. Except RTB platforms and Blog based SEO that takes years to build, how can I do affiliate marketing ?

You don’t need to be a marketing expert right away to become an affiliate. The great thing about affiliate marketing is that you can learn along the way, testing various organic or paid campaigns. Also, there are plenty of ways to run and manage affiliate marketing programs. Leverage any your marketing experience gained before and try to identify what performs best and brings the most profits. Then optimize and repeat the successful patterns to get results.
The Internet provides unprecedented opportunities for the collection and sharing of information from and about consumers. But studies show that consumers have very strong concerns about the security and confidentiality of their personal information in the online marketplace. Many consumers also report being wary of engaging in online commerce, in part because they fear that their personal information can be misused.
You can give updated shipping information over the phone if your Internet ad prompts customers to call to place an order. This information may differ from what you said or implied about the shipping time in your ad. The updated phone information supersedes any shipping representation made in your ad, but you still must have a reasonable basis for the update. 
Another industry that has seen better commissions recently is the “making money” vertical. Along the same lines of Forex trading platforms, products or programs that help people earn money at home are also giving out average (or better than average!) affiliate commission rates. Products such as website hosting, WordPress themes and plugins, marketing products and other related items are all offering great commission rates.
As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.

However, if you’re partnering with an influencer as an affiliate of their product, you may not need to try it before recommending it to your audience. Mine customer testimonials or case studies on the product’s page for one, two, or more stories you can use to promote the product as legit. Plus, when writing a product review showing how you use a product, you can add case studies or testimonials of other successful users of the product who are not you.
If you actually use the product and get results with it, then sharing a case study or your personal experience can be one of the most effective ways of selling those products to your audience. As you build a more responsive list of email subscribers and buyers and your reputation, merchants may offer you “free” samples of e-books or other products.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[38] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
Option 1: Payment by Direct Deposit. We will directly deposit the fees you earn into the bank account you designate once you have provided us with the name of your bank, the account number, the name of the primary account holder as it appears on the account, and other requested identifying information (such as the ABA, IBAN or BIC number, if applicable). If you have chosen payment by direct deposit and you do not provide this information, or it is not valid (for example, the account has been closed or changed), or the payment is otherwise rejected by your bank, you may instead receive payment by check which will be subject to the processing fees described below until you provide valid account information. If you select this option, we reserve the right to hold fees until the total amount due to you reaches the minimum stated in the Payment Minimum Chart.
Digital marketing activity is still growing across the world according to the headline global marketing index. A study published in September 2018, found that global outlays on digital marketing tactics are approaching $100 billion.[40] Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining (World Economics, 2015).[41] Digital media helps brands reach consumers to engage with their product or service in a personalised way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement (Whiteside, 2016).[42] Why these practices are ineffective and some ways around making these aspects effective are discussed surrounding the following points.
This works out pretty good for a marketer when referred user signup for their monthly billing. Their affiliate team is also very responsive & will offer you all the materials such as swipe copies, social media updates to make the sales happen for you. Their affiliate program is available only for Leadpages customer. This actually makes sense, because you can’t really write genuine words for a product which you haven’t used.
To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.[60] They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.[61][62]
The most critical step is to install the tracking pixel on the 'thank you' page. This enables the affiliate network to see when an affiliate has referred a sale and some of the details of the transaction. Then it's essential to test the tracking pixel and all of the different methods of payment so that the affiliate network can ensure that everything is working correctly.
Upon your request but subject to our approval, we may issue you additional “sub-tag” Associate IDs that permit you to monitor and optimize the performance of your Special Links by including different sub-tags in the URLs of different Special Links. Under no circumstances may you associate any sub-tag with a specific end user of your Site (e.g., you may not dynamically assign sub-tags to users as they arrive on your Site for purposes of monitoring such users’ behavior).

Cloudways affiliate program is quite a profitable program. With flexible commission structures (Slab, Hybrid and Custom), you can earn $5K and even more every month. The performance-based Slab structure starts out at $50 per sale and depending on the number of sales made, reaches up to $125 per sale. The hybrid plan contains an initial $30 payout for each sale and a recurring commission of 7% for lifetime. The custom plan, designed for super affiliates, is a combination of the two. Cloudways also provides a comprehensive dashboard for performance reporting that helps affiliate marketers optimize their campaigns.

Affiliate marketing also is a very broad term; under this umbrella there are several different strategies that can be employed to generate affiliate revenue. The most appropriate and lucrative method (or methods) can depend on a number of factors, including your site’s niche and characteristics of your audience. Below is an overview of some of the most popular affiliate marketing implementations, along with examples of each. Click here to read more about the proven affiliate marketing strategies.
It also leaves you room to offer higher commissions in the form of bonuses or contests. (ie: For the month of December, we're offering a $100 bonus to all affiliates who reach $1000 in commissions.) That way you're not stuck offering a high commission all the time – but it's something you can offer as a bonus to really get your affiliate's attention and ramp up sales during certain times of the year.
Setting commission levels in Affiliate Royale is a breeze. Once you purchase a plan and install the plugin, locate the Affiliate Royale menu on the left-hand side of your WordPress dashboard. Next, navigate to Options > Commission Settings and enter your commission rates. You can add more commission levels by clicking add level. Of course, remember to click Update Options when you’re finished in order to save your changes.
Online advertising started to take shape – Cost Per Mille (CPM) models and paid placements were important components of the marketing mix, but difficult to measure. An emphasis on quality traffic and conversion helped transition marketers from buying impressions and site visitors, to paying exclusively for traffic that resulted in a sale and affiliate marketing lead the charge.
PeerFly only has a limited number of products at the moment, but they have tremendous momentum and are growing by leaps and bounds. Their payout rates aren’t spectacular, but everything is upfront and transparent, and affiliate satisfaction is very high. PeerFly is perfect for authentic marketers who want to offer high-quality products to their visitors as opposed to “get rich quick” schemes and opaque offers.
Since new customers are valuable, it makes sense to offer incentives to your affiliate partners to generate fresh traffic and new customers. You may already have new customer marketing incentives in place — perhaps a first purchase discount or another special offer. The same reason you offer those incentives is why you should pay affiliates more for generating new customers. No matter where the incentive is paid — i.e., to the customer or to the affiliate — the result is the same. You’re paying a bit extra to acquire that new customer because you know your ultimate payback is in the customer’s lifetime value.
You may have heard of ClickBank, one of the oldest and most popular affiliate networks. A billion-dollar company, ClickBank specializes in digital products like e-books and software, as well as membership sites. If you are comfortable selling information and don’t want the management and administration hassles of “real” businesses, this may be a good starting point. Its commissions can be anywhere from 10% all the way to 75%.

At the other end of the spectrum is the small merchant who is only willing or able to work with a handful of affiliates. In this case, the merchant and affiliate may come to an agreement and utilize a “low tech” solution to determine commissions earned (e.g., a custom referral path and an earnings statement powered by Google Analytics). This type of affiliate relationship will typically develop when there is a logical affiliate relationship between two parties, but the merchant isn’t interested in opening up the affiliate program to a wide range of partners via an affiliate network.
If the above locations do not yield information pertaining to affiliates, it may be the case that there exists a non-public affiliate program. Utilizing one of the common website correlation methods may provide clues about the affiliate network. The most definitive method for finding this information is to contact the website owner directly if a contact method can be located.
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