She is largely an Amazon affiliate and promotes handbags, shoes, supplements, fitness books, fitness equipment, soundtracks, etc in her weekly column “Things I’m Loving Friday.” Sometimes, as a certified personal trainer, she writes about a workout routine and includes affiliate links to what she wore – shoes, headbands, tank tops – at the end of the post.

To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.[60] They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.[61][62]

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.[citation needed]
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