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Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.
You don’t need to be a marketing expert right away to become an affiliate. The great thing about affiliate marketing is that you can learn along the way, testing various organic or paid campaigns. Also, there are plenty of ways to run and manage affiliate marketing programs. Leverage any your marketing experience gained before and try to identify what performs best and brings the most profits. Then optimize and repeat the successful patterns to get results.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.