Many merchants will still give credit for this sale to the affiliate, even though the visitor came directly to the site and not through an affiliate link when they completed their purchase. This is a fair solution in many cases, since many customers take time to make a decision and commit to a purchase. In the scenario above, the affiliate still provided a valuable service to the merchant–getting the customer to their site–and deserves to be compensated for that.
Understand why affiliate marketing is advantageous. Affiliate marketing is inexpensive. Not only is it free to join an affiliate program, but you also don’t have to deal with storing or shipping products or with providing customer support. Also, it is a source of passive income. You can be earning money even when you’re not working at your computer. Finally, it allows you to work from home.
Important Note: January 2019 we will move to the new payment schedule of the 1st and 15th via Tipalti. You should have received an email with a unique link to register your account to receive payments. If you have not yet registered with the unique link or you have not received an email with the unique link to register with Tipalti in order to receive affiliate commissions, please reach out to our support team. Be sure to check your email and spam folder prior to doing so.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.